A little while back, we published a post entitled “3 Benefits of Using a Small Business Marketing Consultant (you can read that post here). In some of our recent conversations with prospects and industry peers, we realized that many organizations are still unsure of what a marketing consultant or consulting agency actually does.
If you work as a marketer (or even if you don't) you have likely heard somebody say "Content Is King!" over the past few years. And good content is essential to a robust and successful marketing strategy. High-quality content serves many purposes, including educating your customers and prospects and improving your search results.
It's always nice to catch up with old friends, especially those who are setting their own path and making their mark on the business and marketing worlds. I recently had the distinct pleasure of being interviewed by an old friend, colleague and content marketer extraordinaire, Allison Boccamazzo, for her blog. For this Q&A, we spoke about some of the most important basics of SEO and SEM, and how to apply some these principles to your business.