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What Does Effective Content Marketing Look Like?

by Allison Boccamazzo posted in Content Marketing, ROI of Content

You know what’s concerning? The fact that 89 percent of B2B and 86 percent of B2C companies use content marketing, yet less than half are clear on what an effective content marketing program looks like. For the least successful of these organizations, this number drops to as low as 13 percent.

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How to Measure the ROI of Content

by Eric Lebowitz posted in Content Marketing, SEO and SEM, ROI of Content, Marketing Attribution, Attribution Models, ROI

 If you work as a marketer (or even if you don't) you have likely heard somebody say "Content Is King!" over the past few years. And good content is essential to a robust and successful marketing strategy. High-quality content serves many purposes, including educating your customers and prospects and improving your search results

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