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Top Marketing Trends to Look Out for in 2019 - Part I

by Drew Rosenfeld posted in Marketing ROI, Buyer Persona Creation, Marketing Strategy, 2019 Marketing Trends

As a marketer, you are likely driven by the thrill of innovation. When a new social media platform shows signs of capturing critical market share, you begin assessing its ability to generate new business. 

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Getting Started With Marketing Automation: What You Need to Know

by Eric Lebowitz posted in Marketing Automation, HubSpot, HubSpot Automation, Marketing Automation Platform, Marketing ROI, Marketing Automation Consulting, Marketing Automation Tools

 Considering the volume of attention marketing automation platforms receive, it may seem as though these platforms are ubiquitous. But the data tells a different story. Indeed, according to recent research, 51 percent of companies now use the technology, with 58 percent of B2B organizations planning to adopt the technology in the future.

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