As a marketer, you are likely driven by the thrill of innovation. When a new social media platform shows signs of capturing critical market share, you begin assessing its ability to generate new business.
Considering the volume of attention marketing automation platforms receive, it may seem as though these platforms are ubiquitous. But the data tells a different story. Indeed, according to recent research, 51 percent of companies now use the technology, with 58 percent of B2B organizations planning to adopt the technology in the future.