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How to Measure the ROI of Content

by Eric Lebowitz posted in Content Marketing, SEO and SEM, ROI of Content, Marketing Attribution, Attribution Models, ROI

 If you work as a marketer (or even if you don't) you have likely heard somebody say "Content Is King!" over the past few years. And good content is essential to a robust and successful marketing strategy. High-quality content serves many purposes, including educating your customers and prospects and improving your search results

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