A little while back, we published a post entitled “3 Benefits of Using a Small Business Marketing Consultant (you can read that post here). In some of our recent conversations with prospects and industry peers, we realized that many organizations are still unsure of what a marketing consultant or consulting agency actually does.
In many of the conversations we have with both prospective clients and small business owners in general, a common theme emerges around marketing. These small-and-medium-sized business (SMB) leaders are looking for ways to improve brand awareness and increase lead generation efficiently and cost-effectively but often lack the time or marketing expertise to do it themselves. It is a perfectly understandable conundrum, because if you own a automobile service station, for instance, you are probably an expert at fixing cars — but not necessarily at marketing your business.
It's always nice to catch up with old friends, especially those who are setting their own path and making their mark on the business and marketing worlds. I recently had the distinct pleasure of being interviewed by an old friend, colleague and content marketer extraordinaire, Allison Boccamazzo, for her blog. For this Q&A, we spoke about some of the most important basics of SEO and SEM, and how to apply some these principles to your business.