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Allison Boccamazzo


Recent Posts

What Does Effective Content Marketing Look Like?

by Allison Boccamazzo posted in Content Marketing, ROI of Content

You know what’s concerning? The fact that 89 percent of B2B and 86 percent of B2C companies use content marketing, yet less than half are clear on what an effective content marketing program looks like. For the least successful of these organizations, this number drops to as low as 13 percent.

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